Predicting Hypes and Opportunities

Distinguishing between genuine opportunities and fleeting fads is crucial on the lookout for the next big thing in domain name marketing. The hype factor (often ignited through success stories) plays a pivotal role in shaping emerging trends within the industry.

Technology as key driver

A key driver for Venture Capitalists is the rapid evolution of technology. As breakthroughs and innovations capture headlines, investors may be tempted to follow the herd, drawn by the promise of exponential returns. Artificial intelligence, blockchain, biotech, and renewable energy are just a few examples of sectors driving significant investment.

Overall statistics of Venture Capital (VC) investments since 2002 (harmonized by OECD)

In the OECD Entrepreneurship Financing Database venture capital is made up of the sum of early stage (including pre-seed, seed, start-up and other early stage) and later stage venture capital – re-aggregated to fit the OECD classification of venture capital by stages.


Target Zones: Trend Scanning by Gartner*

*Steps to rate emerging Trends according to Gartner:

  1. Assessment of Impacts across Industries
  2. Maturity Evaluation
  3. Hype Factors, Investments
  4. Specific individual Opportunities
  5. Selection