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Allgemein Trends

Domain of the month: SEA.io

Google search results: approximately 1,850,000,000

Online visibility

Search Engine Advertising (SEA) is a crucial component of digital marketing strategies, involving the promotion of websites by increasing their visibility in search engine results pages (SERPs) through paid advertising.

Unlike Search Engine Optimization (SEO), which focuses on improving organic search rankings, SEA involves paying for ads to appear in prominent positions on search engines like Google, Bing, and Yahoo.

Popularity and Use of .io

The .io TLD is highly popular in the technology sector, particularly among startups, software companies, and tech developers. The short, simple nature of .io makes it a memorable and attractive option for branding.*

    *Source: chatGPT

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    Trends

    Target Zones: Trend Scanning by Gartner*

    *Steps to rate emerging Trends according to Gartner:

    1. Assessment of Impacts across Industries
    2. Maturity Evaluation
    3. Hype Factors, Investments
    4. Specific individual Opportunities
    5. Selection